Who we serve
Underserved Communities
Expanding access to medicines and primary healthcare in rural, peri-urban, and township communities.
Clinics & Healthcare Providers
Supporting clinics with reliable medical device supply solutions and integrated healthcare services.
Pharmacy & Healthcare Partners
Partnering to develop and strengthen community pharmacy models through franchising and consulting.
ASA Pharma
About Us
ASA Pharma is a pharmacist-led healthcare organisation founded with a vision to expand access to quality healthcare services across South Africa. The organisation was established following over a decade of experience in corporate retail pharmacy and a commitment to building a sustainable, community-focused healthcare model.
ASA Pharma integrates pharmacy services, primary healthcare support, medical supply distribution, and healthcare consultancy to strengthen community healthcare delivery.
Our approach is centred on improving access to essential medicines, preventative healthcare services, and professional pharmaceutical care, particularly in underserved communities.
The organisation aims to establish pharmacy franchises, travel health clinics, and healthcare supply partnerships that contribute to stronger healthcare systems and improved patient outcomes.ASA Pharma operates from Gauteng with a long-term expansion strategy into underserved regions of South Africa.
Through innovation, strategic partnerships, and ethical healthcare leadership, ASA Pharma is committed to building a scalable healthcare network that supports both community wellbeing and healthcare system development.
ASA Pharma
Our Mission
Our mission is to improve access to safe, affordable, and quality healthcare services through community-based pharmacies and innovative healthcare solutions.
ASA Pharma aims to:
- Expand access to pharmaceutical care in underserved communities
- Strengthen primary healthcare delivery
- Support preventative healthcare and chronic disease management
- Provide healthcare consultancy and medical device supply solutions
- Contribute to the development of sustainable healthcare systems in South Africa
Our Vision
To build a leading pharmacist-owned healthcare network delivering integrated pharmacy services, travel health clinics, healthcare consultancy, and medical supply solutions across South Africa.
Our vision is to strengthen primary healthcare systems, improve access to essential medicines, and support healthier communities through innovative pharmacy-led healthcare services.
Meet the Team
Founder & CEO
Digital Communications & Research Associate
Digital Communications & Research Associate
Keneilwe Majali is a pharmacist and healthcare strategist with over a decade of experience across hospital institutions and corporate retail pharmacy. As the Founder of ASA Pharma, she focuses on expanding pharmacist-led healthcare solutions, strengthening community pharmacy systems, and improving access to integrated healthcare services across South Africa.
She holds a Bachelor of Pharmacy (BPharm) from North-West University and a Postgraduate Diploma in Business Administration from the University of the Witwatersrand (Wits Business School). She is currently completing an MBA in Healthcare Leadership while also pursuing a Postgraduate Diploma in Public Health, further strengthening her expertise in healthcare strategy, governance, and system-wide transformation.
Driven by innovation, purpose, and a passion for strengthening healthcare systems, Keneilwe continues to champion initiatives that empower communities, expand pharmacy practice, and promote integrated health solutions across Africa.
Digital Communications & Research Associate
Digital Communications & Research Associate
Digital Communications & Research Associate
Onalenna Tawane supports ASA Pharma's digital communications, research, and strategic outreach initiatives. She contributes to strengthening the organisation's digital presence by assisting with content development, online engagement, and communications that connect ASA Pharma with healthcare professionals, partners, and stakeholders.
Her role also includes conducting research on healthcare trends, partnership opportunities, and funding initiatives that support the organisation's mission to expand access to integrated healthcare solutions across South Africa.
She holds a Bachelor of Arts in Communication Science from the University of South Africa
(UNISA), bringing skills in digital communication, research, and stakeholder engagement that support ASA Pharma's growth and visibility.